Shooting Video With The iPad

LEVERAGE THE IPAD 3’S VIDEO CAPABILITIES TO YOUR MARKETING REACH

Online video represents a substantial opportunity for advertisers to reach their market at a much lower CPI than traditional video distribution methods.

  • Today, more than 85% of Americans are watching online videos, with the average viewer watching 22.6 hours of video per month.
  • Video advertising accounted for nearly 13% of all online videos viewed in January 2012, according to Com Score’s recent data report.

The launch of the iPad 3 illustrates the increasing importance of this trend. People want more access to video content in a wider variety of places – and all at increasingly quicker speeds. The iPad 3, along with other tablets and smartphones, are tools that people use to fulfill these desires.

How to Leverage the iPad 3 and Other Tablets to Increase Marketing Reach

The iPad 3 is a device which all business can use to increase marketing reach by sharing video, and highlighting interesting or noteworthy news to seasoned clients and visitors alike. The intuitive interface, increased speed, and high-resolution screen makes the experience valuable for all.

Using tablets, like the iPad 3, businesses and advertisers can leverage digital video to showcase their products and services in a number of ways:

  • Restaurants can use the iPad 3 as interactive menus; diners can watch a short video of the chef preparing a main dish, or read more about the wines or featured dessert.
  • Retail businesses can incorporate tablets, like the iPad 3, into their POP displays to run videos or bring customers through interactive sales pitches, putting the power in the hands of the consumer.
  • Corporate communications and branding efforts can be taken to the next level by running videos produced for employee branding efforts in their lobbies. For example, a Cimaglia productions client recently highlighted the work of it’s employees making a difference for their customers in a well-produced video and an iPad 3 in the lobby could allow waiting guests the opportunity to learn more about these efforts by watching the video and then reading the employees bio, or testimonials from customers.
  • HOW BUSINESSES CAN LEVERAGE THE IPAD 3’S VIDEO CAPABILITIES TO IMPROVE THEIR MARKETING REACH

    Posted by in Blog | March 53, 2012

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    Online video represents a substantial opportunity for advertisers to reach their market at a much lower CPI than traditional video distribution methods.

    • Today, more than 85% of Americans are watching online videos, with the average viewer watching 22.6 hours of video per month.
    • Video advertising accounted for nearly 13% of all online videos viewed in January 2012, according to Com Score’s recent data report.

    The launch of the iPad 3 illustrates the increasing importance of this trend. People want more access to video content in a wider variety of places – and all at increasingly quicker speeds. The iPad 3, along with other tablets and smartphones, are tools that people use to fulfill these desires.

    How to Leverage the iPad 3 and Other Tablets to Increase Marketing Reach

    The iPad 3 is a device which all business can use to increase marketing reach by sharing video, and highlighting interesting or noteworthy news to seasoned clients and visitors alike. The intuitive interface, increased speed, and high-resolution screen makes the experience valuable for all.

    Using tablets, like the iPad 3, businesses and advertisers can leverage digital video to showcase their products and services in a number of ways:

    • Restaurants can use the iPad 3 as interactive menus; diners can watch a short video of the chef preparing a main dish, or read more about the wines or featured dessert.
    • Retail businesses can incorporate tablets, like the iPad 3, into their POP displays to run videos or bring customers through interactive sales pitches, putting the power in the hands of the consumer.
    • Corporate communications and branding efforts can be taken to the next level by running videos produced for employee branding efforts in their lobbies. For example, a Cimaglia productions client recently highlighted the work of it’s employees making a difference for their customers in a well-produced video and an iPad 3 in the lobby could allow waiting guests the opportunity to learn more about these efforts by watching the video and then reading the employees bio, or testimonials from customers.

    iPad 3 Resolution and Online Video Details

    Apple reports the iPad 3 has doubled its resolution by quadrupling its total pixels; increasing the screen definition in the iPad 3 provides a sharper pictures and greater clarity than found on some HD television screens. The increased resolution, combined with the perennial hardware and software updates, will allow consumers to access more video, in much better quality, with a greater degree of convenience, and at faster speeds than ever before.

    For those who like the techie details, the iPad 3 display has double the linear resolution of the iPad 2, from 1024 x 768 pixels to 2048 x 1536 pixels, which is higher than full 1080p HD video resolution at 1920 x 1080 pixels, and will ultimately display much sharper images.

 

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